The primary purpose of the qualification is to provide learners with:
- A foundation of heritage practice skills and knowledge, which can be used to build further heritage management related competencies
- Competencies to be effective heritage workers on either the formal or informal heritage management levels
- Competencies to preserve and promote the heritage wealth of South Africa
- Accreditation of experience already achieved within the sector
The working environment includes both working within formalised heritage institutions/organisations (museums, art galleries, archives, national parks, heritage development agencies, governance), or within informal heritage projects/initiatives based at community levels (cultural tourism projects, community centres, NGO's, CBO's).